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What is Pastel Goth: Ultimate Style Guide

by Mariia Nevalenaia on Feb 19, 2022

What is Pastel Goth Ultimate Style Guide itGirl Shop | Aesthetic Clothing | Korean Fashion | Egirl Style

Pastel Goth, before it finally became a stable part of alternative aesthetic, made its long way from classic goth through vintage grunge wave from the west, and kawaii aesthetic from the east. Before the subculture got its name – it was called Nu-Goth and later Soft Grunge and Pastel Grunge. It was developed around 2010 on Tumblr.

Korean “Ulzzang” and Harajuku Japanese fashion played their final role in seasoning grunge looks with cuteness and pastel flavor.

Korean Ulzzang Harajuku Fashion Pastel Goth itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Basically, Pastel Goth is a combination of traditional goth clothes and culture, aesthetic EGirl clothes, and cute pastel colors to create an image of a kawaii cutesy who can easily suck all the life out of you. Blend of dark rituals and cuddles.

Actually, it's more of a throwback to a lighter emo/scene aesthetic than simply adding pastel colors to a Goth look. This aesthetic rethinks core Goth vibes by making everything adorable, including certain hideous and terrifying aspects of the Goth. Inverted crosses, a wide range of dark symbols, or any distressing pictures revalued and ironically reinterpreted in a new fashion trend.

Inverted crosses, various pentacles and pentagrams, and the yin yang symbol are among the artistically suitable interpreted religious insignia used by Pastel Goth aesthetic. Cute creatures with blood on their faces, chains and skeletons, and anything else associated with a gloomy Pastel Goth style but supplemented by attractive artwork might elicit the appropriate emotion. The holographic or gasoline effect works well with pouring letters or entire font styles, as well as gradient color tones and creepy phrases.

Pastel Goth look was quickly accepted by the alternative internet scene and nowadays you can find a lot of bloggers and Instagram fashionistas looking “Cute but Deadly”. Because of their attention to cuteness, E-girl aesthetic fashion trends are ideal for this type of style.

If your question is “How can I create a Pastel Goth look myself?” – Then this guide is for you, Bae. We’ll cover all the aspects of creating an aesthetic look.

#1: Pastel Goth Hairstyles and Hair colors

Pastel Goth Hairstyles and Hair colors itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Hairstyle and hair color is, probably, the most important core element of the Pastel Goth look. It’s going to affect the most on your overall look and set the “main tone”. If you have a naturally dark hair color then bleaching can be your starting point.

By choosing color you may consider looking in the direction of soft mint, flamingo pink, light turquoise and salmon red. We strongly advise you to use green shades only for gradient and secondary tone.

A hairstyle can be wavy or straight, all in one color or split into two colors in some examples, and it's usually right in the middle.

#Split Hair Color

Split Hair Color Pastel Goth itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Split coloring may be helpful if you want to be more creative with your look or simply can’t decide which color you like the most, but here’s the thing… It’s easy to overdo with black or too soft light colors and cross the border of the Pastel Goth hairstyle. Be smart with dyes, bae. Especially, when it comes to the health of your own hair. The Pastel Goth aesthetic hairstyle might include a colored tip accent and a number of hair accessories.


There’s always an alternative to hair bleaching and coloring. There’s a ton of natural-looking wigs for a reasonable price that can give you freedom of choice. Check out our collection of aesthetic wigs.

#2: Pastel Goth Hair Accessories

Pastel Goth Hair Accessories itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Now when we are done with a hairstyle – you`ll need a crown.

In this style, a flower crown and a gothic hairband would work perfectly well together. Contrast is everything when it comes to this aesthetic - horns and hearts, flowers and spikes, dark and light pastel. Wearing large buttons as hairpins, interweaving spikes or studs right into a braid, or even using hair glitter to emphasize the mystical and ethereal vibe are all examples of mixing in some artistic accents and ideas of another totally unrelated aesthetic to this one.
Avoid randomness of hair accessories. They should always complement the whole look. If you are aiming for mystic vibes then you can use witchy stuff and turn down candy clips. Try using spikes with flower adornments. Here are some more unusual hairclip ideas: an eyeball with a bow, cute black creatures or bloody fangs, cat ears or bones.

The main idea here is to twist cute kawaii vibe around the dark goth core.
Try to find a concept that goes with you and experiment with it. It`s very easy to cross the cosplay line unintentionally

#Braid and Weaves

Braid and Weaves itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Interweaving ombre braiding to fulfill your style would come as an awesome idea. First of all, it may help with adding new colors to your Pastel Goth palette. Secondary, the Braids themselves may help you reach the look you are aiming for. You can use special hair pastels or an overhead hair strands. But again, there’s a balance between a mermaid and pastel hair huntress. Same as with the colors, be smart and use them in your advance.

#3: Pastel Goth MakeUp

Pastel Goth MakeUp itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

This is the part where things are getting hotter and you can unleash the full potential of your look.

Pastel soft colors, shiny cute glitter and sparkles, black “goth core” lipstick.
Unicorn rainbow or extremely pale witchy eyeshadows – these elements can be noticed in almost every Pastel Goth aesthetic look. Together with a tuneful mix of dark and light (black and pastel) – heavy dark eyeliner would go gorgeously with light pastel-painted lips and cheek blush. The full black eye and lip make-up would also pair beautifully with colorful bright eye lenses.
Matching eyebrows color with the color (or colors) of your hair and matching eyeshadows as well can up your make-up game to the highest point.

Any mystic signs and runes around eyes and forehead may work in context but again, don’t cross the cosplay line if that wasn’t your plan. That’s the most tricky part. Everything depends on your concept.

#4: Pastel Goth Jewelry and Accs

Pastel Goth accessories are all about the accent and where do you want to place it.
Thus accessories aren’t playing a huge role in your look like hair or makeup does – it still can make a great change in the overall vibe.
Black and rainbow chokers, grunge belts and body harnesses can definitely extend the “dark part” of your look. All kinds of different colorful eyewear, face stickers and chained necklaces would all play to this aesthetic benefit.
Ritual necklaces, piercing, ouija earrings or this colorful jelly candy bear necklace bracelet may become a hot point of a whole look concept.
Temporary tattoos may work amazingly well with your makeup and guide your look in a completely different way.

Various headdresses can also be an important part of the Pastel Goth look. A black formal hat with a cute light print on an inner rim of it can complete your outfit as well as be the starting point of an outfit creating inspiration.

#5: Pastel Goth Outfits

Pastel Goth clothing can come in various different shapes and forms, sizes and vibes.

You can, for example, merge two independent or self-contained styles or incorporate features of one into the other. Corsets in a dark or pastel pink and purple would be a beautiful homage to Goth's aesthetic origins. Furthermore, adding a cute aspect to conventionally recognized Goth style accessories like a spiky belt or choker, such as pink symbols or pastel coloured design, or even a full flower print on a Pastel Goth top, is a daring but extremely fitting move.

If you're struggling with inspiration, consider the Gothic Lolita aesthetic, with lovely pastel accents, or an eGirl style wearing chunky boots, a spiky necklace, and dark colors. A colourful pin or patch can brighten up a black crop top with lace or a grid. When paired with a dark print, a chained garter, or a chest harness or bandage, a delicate crop top or cardigan would glisten with new colors. Also, adding anything mesh to the look will only enhance the sexiness of it.

Here are some great examples of how to achieve the desired effect. A nicely working combination can consist of a pastel mini skirt, black tights, a black oversized sweatshirt with a funny or spooky pattern, heavy shoes, and some sort of a cute backpack. A winning combo is a soft-colored or even knit sweater with colorful print paired with ripped tights, a black choker with big spikes, and platformed combat boots.

Looks containing garnets and harnesses would work so nicely with creepers, and also any platform boots, creepers or sneakers. Because of the balance between edgy and cute, Pastel Goth miniskirts, chokers, and leather boots bring out the hotter aspect of any ensemble, especially in Pastel Goth fashion. A mixture of different aesthetics like Kawaii, Lolita, Punk, Goth and Emo may be found in a good collection of accessories.

Your original sense of style will not fail you if you enjoy dressing up and are a fan of ironic culture today or even the Pastel Goth girl aesthetic in some way. Overall, remember to have fun when crafting your beautiful looks and amazing outfits.

Check out our Pastel Goth collection.


  • Ansli
    Feb 15, 2021 at 19:14

    love this


  • Kailani
    Feb 15, 2021 at 19:16

    Love it! This will help!


  • DarianHaze
    Oct 01, 2019 at 10:31

    Love your guide. NEAT!


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