What is Pastel Goth: Ultimate Style Guide

Pastel Goth, before it finally became a stable part of alternative aesthetic, made its long way from classic goth through vintage grunge wave from the west, and kawaii aesthetic from the east. Before the culture got its name – it was called Nu-Goth and later Soft Grunge and Pastel Grunge. It was developed around 2010 on Tumblr.

Korean “Ulzzang” and Harajuku fashion played its final role in seasoning grunge looks with cuteness and pastel flavor.

Korean Ulzzang Harajuku Fashion Pastel Goth itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Basically, Pastel Goth is a combination of traditional goth clothes and culture, aesthetic EGirl clothes, and cute pastel colors to create an image of a kawaii cutesy who can easily suck all the life out of you. Blend of dark rituals and cuddles.

Pastel Goth look was quickly accepted by alternative internet scene and nowadays you can find a lot of bloggers and Instagram fashionistas looking “Cute but Deadly”

If your question is “How can I create a Pastel Goth look myself?” – Then this guide is for you Bae. We’ll cover all the aspects of creating an aesthetic look.

#1: Pastel Goth Hairstyles and Hair colors

Pastel Goth Hairstyles and Hair colors itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Hairstyle and hair color is, probably, the most important core element of Pastel Goth look. It’s going to affect the most on your overall look and set the “main tone”. If you have a naturally dark hair color then bleaching will be your starting point.

By choosing color you should look in the direction of soft mint, flamingo pink, light turquoise and salmon red. We strongly advise you to use green only for gradient and secondary tone.

#Split Hair Color

Split Hair Color Pastel Goth itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Split coloring may be helpful if you want to be more creative with your look or simply can’t decide which color you like the most, but here’s the thing… It’s easy to overdo with black or too soft light colors and cross the border of Pastel Goth hairstyle. Be smart with dyes bae.


There’s always an alternative to hair bleaching and coloring. There’s a ton of natural-looking wigs for a reasonable price that can give you freedom of choice. Check out our collection of aesthetic wigs.

#2: Pastel Goth Hair Accessories

Pastel Goth Hair Accessories itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Now when we’ve done with a hairstyle – you need a crown.
Avoid randomness of hair accessories. They should always complement the whole look. If you are aiming for mystic vibes then use witchy stuff and don’t do candy clips. Try using spikes with flower adornments.

The main idea here is to twist cute kawaii vibe around the dark goth core.
Try to find a concept that goes with you and experiment with it. Do not cross the cosplay line unintentionally

#Braid and Weaves

Braid and Weaves itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

Interweaving ombre braiding to fulfill your style is an awesome idea. First of all, it may help with adding new colors to your Pastel Goth palette. Secondary, the Braids itself may help you reach the look you are aiming for. But again, there’s a balance between a mermaid and pastel hair huntress. Same as with the colors, be smart and use it in your advance.

#3: Pastel Goth MakeUp

Pastel Goth MakeUp itGirl Shop | Aesthetic Clothing | Korean Fashion | EGirl Style

This is the part where things getting hotter and you can unleash full potential of your look.

Pastel soft colors, shiny cute glitter and sparkles, black “goth core” lipstick.
Unicorn rainbow or extremely pale witchy eyeshadows.
Matching eyebrows color with your hair. Matching eyeshadows aswell.
It depends on your concept.
Any mystic signs and runes around eyes and forehead may work in context but again, don’t cross the cosplay line if that wasn’t your plan. That’s the most tricky part.

#4: Pastel Goth Jewelry and Accs

It’s all about the accent and where do you want to make it.
Thus accessories aren’t playing a huge role in your look like hair or makeup does – it still can make a great change in overall vibe.
Black and rainbow chokers, grunge belts and body harnesses can definitely extend the “dark part” of your look.
Ritual necklaces, piercing, ouija earrings or this colorful jelly candy bear necklace bracelet may become a hot point of a whole look concept.
Temporary tattoos may work amazingly well with your makeup and guide your look in a completely different way.
Check out our Pastel Goth collection. Our friendly Goth Aesthetic Store recommendation.

Reviews (3 comments)

  • Ansli On

    love this

  • Kailani On

    Love it! This will help!

  • DarianHaze On

    Love your guide. NEAT!

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